Alison Shurell is the Founder, President and Principal Consultant at Message to Market.  She is passionate about marketing, with specific experience and interest in the b2b tech space.

Her mission is simple:  to help young enterprise software companies start their marketing efforts the right way – with a solid marketing strategy and plan to ensure the most efficient and effective use of a limited marketing budget.

Having served as the Chief Marketing Officer for two different b2b tech start-ups and being close to the start-up community in New York, Alison found that when start-ups make the decision to invest in marketing, a very real challenge exists.  The new company needs the wisdom that can only come from someone who has been doing b2b tech marketing for 20+ years, but those individuals are often too expensive and out of their reach.

Alison decided to address that problem with a “CMO for rent” model.  Through Message To Market, enterprise software start-ups can benefit from a professional and bona fide CMO, without the commitment.  No heavy contract, big salary and large equity grant required.

As the principal consultant, Alison applies her marketing and CMO experience and expertise to provide clients with a solid marketing foundation consisting of a Market Analysis, a Marketing Strategy and a Marketing Plan in two to three months, which can then be executed by less expensive marketing resources. This allows clients to spend their marketing budget on strategic marketing programs that will deliver measurable results instead of on an expensive executive.

For more information about Alison's background and experience, please see her LinkedIn profile.


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Phone: 212.729.4119
Email: info@messagetomarket.com
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